| SPAM
Policy
The abuse and misuse of e-mail is
a serious problem and EMediaMasters
is committed to a zero-tolerance,
anti-spamming policy. Under this policy,
we prohibit spam, or any unsolicited
commercial email, from being sent
either:
- Over the EMediaMasters
network, by customers or any other
users of the EMediaMasters network
(including customers' customers);
- Over ANY network
if the message sent advertises or
mentions a site hosted on an EMediaMasters
server.
Definition of UCE (Unsolicited
Commercial E-mail), or SPAM
- Bulk UCE, promotional
material, or other forms of solicitation
sent via e-mail that advertise any
IP address or URL belonging to or
pointing EMediaMasters or any URL
(domain) that is hosted by EMediaMasters,
whether directly or indirectly.
- Unsolicited postings
to newsgroups advertising any IP
or URL hosted by EMediaMasters.
The use of webpages set up on ISPs
that allow SPAM-ing (also known
as "ghost sites") that directly
or indirectly reference customers
to domains or IP addresses hosted
by EMediaMasters.
- Advertising, transmitting,
or otherwise making available any
software, program, product, or service
that is designed to facilitate a
means to SPAM.
Forging or misrepresenting message
headers, whether in whole or in
part, to mask the true origin of
the message.
- For further information
on mail abuse, please visit the
Mail
Abuse Prevention System (MAPS) website.
Repercussions
of SPAM
Across the Web, it is generally accepted
that SPAM is an inconsiderate and
improper business practice.
- EMediaMasters.
SPAM is not only harmful because
of its negative impact on consumer
attitudes toward EMediaMasters,
but also because it can overload
EMediaMasters's network and resources,
especially on our shared (virtual)
server environments.
- Our Providers.
Since it is unsolicited, users who
receive SPAM often become angry
and send complaints to our upstream
providers. This upsets our providers
who abhor SPAM for the same reasons
that EMediaMasters does - it causes
negative consumer attitudes and
drains resources. We strive to maintain
favorable business relationships
in the Web community and obviously
will not allow any practice that
threatens these relationships.
Punishment
For SPAM
EMediaMasters reserves the right to
suspend or terminate, without warning,
any account that violates this policy.
Suspended or terminated accounts will
not be re-instated for any
reason. Usage of EMediaMasters services
constitutes acceptance and understanding
of this policy.
EMediaMasters may,
at its option, charge $25.00 per SPAM
complaint we receive. These are non-refundable
charges and will be invoiced at the
time of complaint notification.
EMediaMasters reserves
the right to decide what it considers
"SPAM", "UCE", "mail bombing", or
"bulk e-mail", and to determine from
all of the evidence whether or not
the e-mail recipients were from an
"opt-in" e-mail list.
Should you choose
to e-mail from EMediaMasters servers,
especially if you use mailing lists,
you must read and adhere to the following
guidelines, which are offered as a
statement of Internet standards and
best practices for proper mailing
list management and preventing e-mail
abuse.
Basic
Mailing List Management Principles
for Preventing Abuse
Mailing lists are an excellent vehicle
for distributing focused, targeted
information to an interested, receptive
audience. Consequently, mailing lists
have been used successfully as a highly
effective direct marketing tool.
Unfortunately, some
marketers misuse mailing lists through
a lack of understanding of Internet
customs and rules of the forum pertaining
to e-mail. Others fail to take adequate
precautions to prevent the lists they
manage from being used in an abusive
manner.
- The e-mail addresses
of new subscribers must be confirmed
or verified before mailings commence.
This is usually accomplished by
means of an e-mail message sent
to the subscriber to which s/he
must reply, or containing a URL
which s/he must visit, in order
to complete the subscription. However
it is implemented, a fundamental
requirement of all lists is the
verification of all new subscriptions.
- Mailing list administrators
must provide a simple method for
subscribers to terminate their subscriptions,
and administrators should provide
clear and effective instructions
for unsubscribing from a mailing
list. Mailings from a list must
cease promptly once a subscription
is terminated.
- Mailing list administrators
should make an "out of band" procedure
(e.g., a means of contact by which
messages may be sent for further
correspondence via e-mail or telephone)
available for those who wish to
terminate their mailing list subscriptions
but are unable or unwilling to follow
standard automated procedures.
- Mailing list administrators
must ensure that the impact of their
mailings on the networks and hosts
of others is minimized by proper
list management procedures such
as pruning of invalid or undeliverable
addresses, or taking steps to ensure
that mailings do not overwhelm less
robust hosts or networks.
- Mailing list administrators
must take adequate steps to ensure
that their lists are not used for
abusive purposes. For example, administrators
can maintain a "suppression list"
of e-mail addresses from which all
subscription requests are rejected.
Addresses would be added to the
suppression list upon request by
the parties entitled to use the
addresses at issue. The purpose
of the suppression list would be
to prevent subscription of addresses
appearing on the suppression list
by unauthorized third parties. Such
suppression lists should also give
properly authorized domain administrators
the option to suppress all mailings
to the domains for which they are
responsible.
- Mailing list administrators
must make adequate disclosures about
how subscriber addresses will be
used, including whether or not addresses
are subject to sale or trade with
other parties. Once a mailing list
is traded or sold, it may no longer
be an opt-in mailing list. Therefore,
those who are acquiring "opt-in"
lists from others must examine the
terms and conditions under which
the addresses were originally compiled
and determine that all recipients
have in fact opted-in specifically
to the mailing lists to which they
are being traded or sold.
- Mailing list administrators
should make adequate disclosures
about the nature of their mailing
lists, including the subject matter
of the lists and anticipated frequency
of messages. A substantive change
in either the subject matter or
frequency of messages may constitute
a new and separate mailing list
requiring a separate subscription.
List administrators should create
a new mailing list when there is
a substantive change in either the
subject matter or frequency of messages.
A notification about the new mailing
list may be appropriate on the existing
mailing list, but existing subscribers
should never be subscribed automatically
to the new list. For example, if
Company A acquires Company B, and
Company B has compiled opt-in mailing
lists, Company A should not summarily
incorporate Company B's mailing
lists into its own.
*This SPAM Policy
and all other EMediaMasters policies
are subject to change by EMediaMasters
without notice. Continued usage of
our services after a change to this
policy is implemented and posted on
the EMediaMasters site constitutes
your acceptance of such change or
policy. We encourage you to regularly
check the EMediaMasters site for any
changes or additions. Visit our Terms & Conditions for
further information regarding our
policies. |