Did you make the impression you needed to make during the VERY short time someone cruised past your web site?

Did you lure them in during the few seconds it took them to decide whether to stay or go on?

Did you catch their attention in nanoseconds?

Are critical areas easy to find?

If your web site doesn't catch eyes, make an impression and provide the bait necessary to lure in your potential customer, you've lost him for good.